The heart-warming story of a family passion that became a family's purpose!
Euclove was founded by husband and wife Chelsy and Srini and is a family-owned company based in Melbourne Australian. Their passion is to produce high-quality natural cleaning products that are affordable, environmentally friendly and perform brilliantly from combining nature’s beauty with functionality.
The Euclove story, however, began over 50 years ago, with Chelsy’s mum, Pat, whose green thumb and love for all things natural led her to grow and source all her own herbs and plants. This incredible and inspiring lady used the skills and knowledge she acquired from her love of nature to help her large family and all their friends keep their homes clean and fresh, naturally and without the use of modern synthetic chemicals!
These amazing home recipes spanned beyond cleaning products, everyone knew that Pat was the lady to see for common ailments, including many kinds of skin, even itchy bites and sunburn were no match for this green hero!
The commitment and passion for keeping their families and home environments safe was passed down to Chelsy and her husband Srini, who knew they needed to share what their mum had given them with the world, or at least Australia, for now!
Driven by purpose and passion the couple set out to develop a beautiful new range of cleaning products, using only the most amazing natural ingredients, such as Australian Blue Gum and Eucalyptus oils. Even by themselves, those two oils would have created good products, but this couple did not just want to create ‘good’ products, they wanted to create exceptional products! The key to that was knowing the secrets of the exotic, underrated, anti-fungal and antiseptic powerhouse, Indian Clove oil! One of the finest Clove oils in the world!
The journey to bringing a product range to market that was truly natural without nasty chemicals or additives in them, that was also effective and affordable was not a rushed one or simple journey! It took over 18 months and many stages of development, with lots of trials and errors to achieve a product range that was worthy of their mum’s story! February 2017 the Euclove product range was launched!
Euclove knew that products that smelt so beautiful and worked like a dream needed to be presented with pride! The packaging is elegant and attractive, it looks fabulous on any benchtop and compliments any style! Even their superior premium quality microfiber cloths that complement these amazing cleaners have a touch of class!
The story however does not end there! Euclove continues to improve and expand their range. Customers have fallen in love with the new and the unique range of fresh home fragrances that come from a wonderful blend of natural oils, these fragrances absolutely stand out all on their own!
Euclove’s mission is what truly sets them apart from others in their industry!
They are committed and determined to produce natural products that are cost comparable to the harmful chemical alternatives, meaning people do not have to opt for buying chemicals just to save money!
Many companies use the word ‘natural’ as a marketing gimmick and their products are far from anything that resembles natural! When Euclove says they are natural, they mean they are natural!
Aussie Aussie Aussie!
Euclove is proudly Aussie owned, operated and all products are manufactured in Australia with Australian and imported ingredients. Euclove is 100% transparent and upfront about where all their ingredients come from and why they choose to import some ingredients.
Euclove are certified cruelty-free, so you know none of your products has ever been tested on any animal! Animal testing is just not acceptable!
Obtaining the Australian Vegan certification is not an easy feat, but Euclove’s products are 100% Vegan!
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